Ad #1:
This Geico advertisement is from Sports Illustrated. Topics primarily covered in this publication include both professional and collegiate sports. The demographics of its prospective audience are typically men ranging in age from late teens to 50s or 60s. It really appeals to anyone with a serious interest in sports. Products and services typically advertised in Sports Illustrated range from cars and sporting equipment, to insurances, tax programs, and technology. Based on these facts, it is obvious the publisher assumes the people reading through the publication are primarily men who are interested in sports and staying up to date. Furthermore, due to the fact that they’re invested in sports, they typically have an alpha male attitude and handle their family’s taxes and insurance business.
Ad #2:
This other Geico advertisement is from Newsweek. The magazine focuses on news coverage at both the global and national level. Their demographics include business minded people with investment in the news and arguably those with a high level of education. The magazine is full of ads promoting different college universities, health products, and even retirement homes. This indicates that the publisher assumes the readers of Newsweek are intelligent and educated, concerned with their wellbeing, and older than typical magazine consumers. All of this likely means they have traditional values and beliefs.
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